Elevate
Elevate
User ResearchMarket ResearchUser Testing
Elevate is a data-driven platform that bridges the gap between product teams and users with disabilities through a dynamic accessibility scoring system, transforming traditional compliance-based testing into continuous, actionable feedback that drives both business value and meaningful inclusion.

Create a continuous feedback loop where user experiences shape accessibility scores and drive better design.

Feature Overview

Dashboard
Accessibility Score
Roadmap
Sprint Manager
Tickets
Product Ambassador
Survey

Dashboard

Accessibility Score

Roadmap

Sprint Manager

Tickets

Product Ambassador

Survey

But...
What is this accessibility score and feedback loop?
How does it work?
And why do we need it?

Research

The Problem

Despite our best effort in trying to improve accessibility practices, users with disabilities continue to face barriers that compliance alone fails to address.

The good

guidelines & technical standards (WCAG)
accessibility training
accessibility audits
assistive technologies

The not so good

disability awareness
lack of ongoing collaboration
leadership prioritization
subject sensitivety
unintentional bias

Primary Research

We interviewed 4 industry professionals, 2 caretakers, and 3 from the users perspective using synthetic users, and here is what we have learned.

Insight 1

More than 2/3 of the people we interviewed stress the importance of ongoing accessibility collaboration and feedback , but resource constraints and sensitivity concerns frequently limit this process to just the initial interactions .

"It's a missed opportunity, really, that we don't get to do more of that type of stuff (accessibility audits). Because I think in general we would learn a lot more by doing it regularly."
"To better understand and accommodate my needs, ongoing dialogue is essential."

Insight 2

While experts emphasize leadership-driven accessibility and team-wide disability awareness , only 36% of companies have secured genuine top-down commitment to digital accessibility.

"When leadership is involved, it empowers everyone to be more considerate and proactive, making sure accessibility isn't just an afterthought."
"When leadership prioritizes accessibility, it sets the tone for the entire organization."
"It's empowering when professionals view me as a partner in the process of enhancing accessibility, acknowledging the expertise."

Why & How

Issue 1

Lack of accessibility awareness

  • Functionality of a product always comes first

  • Low accessibility awareness from both product leaders and the design team

  • Misconception that accessibility features only benefit a small percentage of users

  • False belief that accessibility can be "added later" rather than built from the start

HMW make accessibility impact measurable and visible to both product teams and the public to drive awareness of its importance?

ACCESSIBILITY SCORE

Issue 2

Lack of ongoing collaboration

  • Difficult to find the means and resources

  • Subject sensitivity

  • Unintentional barriers between the design team and individuals with disabilities

HMW support design teams and individuals with disabilities in building sustainable, strengthening relationships throughout the product lifecycle?

A CONTINUOUS FEEDBACK LOOP

The Solution

Accessibility Score

Score Dashboard

The accessibility score dashboard displays a comprehensive score derived from three preliminary metrics:

  • Active Improvements

  • User Feedback

  • User Engagement

( Measuring methods will be explained in the next section )

The combination of these metrics provides a holistic measure of a product's accessibility performance.

Accessibility Score

Main Dashboard

The "Embed Score" feature allows teams to showcase their accessibility commitment across platforms, raising public awareness while celebrating inclusive design.

Dashboard

The Feedback Loop

Product Ambassador

The platform maintains a network of Product Ambassadors - primarily users with disabilities, but open to all users who can provide valuable accessibility feedback

The method of becoming a product ambassador will be a separate design initiative.

Product Ambassador

Tickets

The Tickets Dashboard tracks all incoming accessibility improvement requests.

While Product Ambassadors form our core testing network providing regular, consistent feedback, any user can submit tickets to enhance product accessibility.

Tickets

Sprint Manager

Tickets transform into tasks, and fall under a sprint, with potential Jira API integration to streamline workflow.

However, these specialized sprints uniquely measure both task completion and user-verified accessibility impact.

Sprint Manager

Roadmap

Elavate sprints extend beyond traditional completion through five key stages:

Ongoing

Fixed

Survey Sent

Evaluation

Completed

After changes are implemented, affected users receive surveys to assess the improvements. Their feedback not only updates the product's accessibility score but can also generate new improvement tickets - creating a continuous cycle where each solution's effectiveness is verified and refined by actual user experience.

Roadmap

Survey

The Survey Dashboard displays active sprints and prompts available actions.

Positive responses enhance the product's accessibility score, while all feedback contributes to continuous improvement through potential new tickets.

Survey

In this way, a feedback loop is created

  • Forms sustainable connections between product teams and users, breaking down communication barriers

  • Enables teams to adapt to evolving user needs through continuous validation

  • Bridges the gap between technical compliance and real user experience

  • Transforms sporadic accessibility testing into continuous improvement

Tickets
Survey Result
Accessibility Score
Tasks
Sprints
Improvement